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The idea for Snoozebaby was conceived in founder Marleen Rameckers’s own quest to comfort her infant son who was born too early by caesarean and suffering from the KISS syndrome. She found that the soft materials of a silk scarf or washing tags on clothing had a calming effect on him. It was amazing:  although he cried a lot, he became calm and relaxed simply by feeling the tags with his tiny fingers, not only at bedtime, but also while he was awake.

The discovery was so wonderful that Rameckers set out to try and buy a toy with tags, but where would she find such a thing? Nowhere, was the disappointing answer, and her quest came to a halt. Then she decided to put the tag concept on the market herself. Thus, Snoozebaby was born. Following an extensive market survey in 2005, the first products were on the shelves within a year. The product line was quickly extended and the company entered the international market. Snoozebaby products are now available in more than 450 shops in 30 countries.

 

 








I am Janneke and I design and develop the wonderful collection from Snoozebaby.

 

When you're pregnant you want to have everything for your child in place. The bed made is up nicely, the clothes are prepared and the room is completed. You might also want to create a little nook in the living room where your child feels safe and can have fun, can learn to play. During pregnancy there is enough time to prepare everything so that your little one feels welcome.

 

With this in mind, I work on the Snoozebaby collection from my desktop and by hand. The products I design and develop have a playful interplay of material, shape, colour and design. Designs are important to Snoozebaby because our products can be recognized by it and thus allow themselves to be combined easily. Because our colour scheme is being tested against the current trends, our products can easily be combined with other brands. The base materials for Snoozebaby should be soft and as natural as possible. The additives add a fun twist like all the labels with different textures to feel or play with.